What is the difference between proportion and scale in graphic design?

Proportion refers to the relationship between different elements in a design, determining how they relate to one another in size and dimension. Scale, on the other hand, refers to the size of an element in relation to the overall design or real-world objects, affecting the perception of size and importance.

How can I create visual hierarchy using proportion and scale?

You can create visual hierarchy by adjusting the size and placement of design elements. Larger elements tend to grab attention first, while smaller elements can serve as supporting details. By varying proportions, you can guide the viewer’s eye and emphasise the most important information.

What psychological effects do proportions have on viewers?

Proportions can significantly affect how viewers perceive and emotionally respond to a design. For instance, balanced proportions often evoke feelings of harmony and stability, while disproportionate elements can create tension or unease. Understanding these effects can help designers craft more impactful visual messages.

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